The Business Of Ideas

One of the best thing about advertising is that it is a business of ideas,

That is also the worst thing about it.

You have to be constant in your work.

You are not allowed to get a writer's block in advertising.

If you do get one then it's a big blot in your career in advertising.

Another thing that I like about advertising is that, in advertising rules don't apply.

If there are rules you are meant to break them, find new ones and break them again.

You don't work in advertising to be rich, you work to be famous.

But then success is not always a guaranteed factor in this industry.

People here don't remember you for all the campaigns you made that rocked,

They remember that one campaign you made which still gives you nightmares.

This is the part of the big life you get in advertising.

You either are a one hit wonder or you become the greatest ad man others look up to.

In this business no classroom or person can teach you how to do stuff, its you and you alone who has to work it all out.

Here many Morpheus's can willingly show you the door but the door you go in and what you do is all up to you.

You get promotions too, from a creative to a creative director, from client servicing to an executive and so on.

There are times when you get fired or quit for a better job.

Rarely do you work in the same agency your whole life, if you do you really must be lucky and hardly know anything about advertising.

The work timings in advertising go beyond the normal work timings.

Advertising is not a 9 to 5 job, its a 24/7 process and if you aren't willing to give up your social life for it then you must choose a different industry.

There even comes that part in your career when you work without having been paid for months, luckily that's not a permanent situation.

You have to work for clients that are dumber than your 5 year old nephew's or nieces and cannot understand creativity but sadly pay your agency nice money.

Then are those clients who do understand you and like your work but don't possess enough cash to make your work come to life.

In fact you have to work with art directors or copywriters who aren't able to understand your creativity and reject your work.

But it's a part and parcel of the advertising life.

People come to advertising after having studied glorious courses on it and memorized everything to do with advertising only to have that illusion shattered on their first day of work at the agency.

You get to work with bosses who are enthusiastic about your work and good motivators while at times can't remember who you are or if you work for them until you remind them.

Most of the creative work you do comes when your outside your office rather than inside.

You play, travel, party and mahn! in advertising do they party hard.

This is your life in advertising, if you aren't having fun then you aren't supposed to work here.

If your agency wins a pitch of a client and you were a part of it, the people worship you as their heroes, make a bad work and soon you're the villain and possibly jobless.

Here you smoke, drink do whatever as long as its creative and works for the agency.

Advertising is not for those who look for money or a steady job, its for those who love what they do and take pride in their work.

Those who can come up with the next big idea and accept whatever consequences they end up with in advertising, 
I have only one thing to say to you,

Welcome to Advertising!